Britt Dougherty, the Vice President of Consumer Insights and Engagement at MillerCoors, is leveraging empathy to create growth. Britt has been with MillerCoors since 2009, previously holding roles as the Insight Manager for the Coors Family of Brands, Director of Brand and Consumer Insights and Senior Director of Marketing Insights. Britt provides strategic thought leadership across the MillerCoors portfolio and oversees the marketing insights, media, branded entertainment and design teams.
Britt has worked in Oil (BP Americas) and at a research vendor (Millward Brown), but she thinks there is no better job in the world than talking to people about beer. Britt loves to cook, read and spend time with her husband and two sons.