Chief Marketing Officer Jamie Moldafsky leads the development and implementation of marketing strategies and programs for the Wells Fargo brand and businesses, driving deeper engagement and customer relationships, enhanced revenues and overall customer experience.
Moldafsky oversees brand strategy and expression, sponsorships, integrated marketing, digital and social capabilities, and insights and analytics. Wells Fargo’s marketing function provides marketing and thought leadership propelling Wells Fargo to be one of the most trusted, loved and admired brands.
In addition, Moldafsky is also a key partner to Wells Fargo’s lines of business. As such, she develops strategies for segments, pricing, positioning, branding, service standards, and business development.
With more than 25 years of marketing, executive and general management experience, Moldafsky became Chief Marketing Officer in 2011, after joining Wells Fargo in 2005 as executive vice president of Consumer Lending Marketing.
Before joining Wells Fargo, Moldafsky was general manager for Whirlpool Corporation’s KitchenAid brand, responsible for the brand’s profitability. She also was senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express.
Moldafsky holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor’s degree from the University of Michigan. She serves on the executive committees of the Boys and Girls Clubs of San Francisco, and No Barriers, and is a member of the board of directors of the Ad Council.