Sherri Kroonenberg

Strategic Advisor at Starting from Scratch

Sherri Kroonenberg is a seasoned leader in the nonprofit sector and the financial services industry. She served as the Chief Program/COO for Boys and Girls Clubs of Metro Denver. She was responsible for the Clubs and providing 10,000+ youth with opportunities to reach their highest potential.

She also served as the National General Manager and SVP of Fidelity Investments, leading 5,500 people across the US. Her team was responsible for delivering service and financial consulting for individual investors. She came to Fidelity from Charles Schwab where she spent nearly 15 years with the firm.

Sherri has a deep commitment to the betterment of our communities and people through leadership and involvement in the nonprofit sector. Prior to her role as the Chief Operating Officer for Boys & Girls Clubs of Metro Denver, she served on their Board of Directors for nine years. Her experience includes board service, executive leadership, volunteer development and fundraising. She currently serves as a National Trustee for the Foundation Fighting Blindness and the Board of Directors for their Colorado Chapter. In addition, she serves on the Business Council for her local church.

She holds a Master of Business Administration from the University of Denver, Graduate School of Business. Sherri has a deep passion for adventure and overcoming adversities. Her husband has Usher Syndome – leading cause of deaf/blindness, but that doesn’t stop them! Together, they have summited Mt. Kilimanjaro, tandem mountain biked Kokopelli, and went sky diving!

Sherri’s favorite mantra is: What’s Possible! It’s not a question, but rather a statement that
fuels a desire to reach for excellence!


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